A creative studio making social the hardest-working channel in your marketing mix.
We're your outsourced social desk, a force multiplier for your in-house leadership team. We sit in your Slack, amplify your team and your tools, and ship daily. None of the big-agency bloat or overhead.
An embedded social desk that amplifies your in-house leadership.
Strategy, content, production, growth, and channel under one roof.
A proprietary network of locations, equipment, and talent, plus a deep bench of trusted collaborators.
We measure our work in mileage for your business, not our portfolio.
Drive sustainable, profitable growth.
Strategic and creative use of social marketing to drive action, lower CAC, grow LTV.
Concept development, content planning, and brand identity.
Paid & organic campaigns and initiatives.
Creative production, experience design, and talent operations.
Two distinct bodies of work reflecting who we are: world-class brand pedigree on the global stage, and deep community craft close to home.
Integrated storytelling and athlete lifestyle production built for social-first launch moments.
Social capture and creator amplification capturing the pulse of modern music communities.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. [Copy placeholder awaiting real asset]
Boutique hospitality, specialty craft, and design-led lifestyle brands on the Central Coast.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. [Copy placeholder awaiting real asset]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. [Copy placeholder awaiting real asset]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. [Copy placeholder awaiting real asset]
The heart of our studio today. Deep community roots, culinary icons, and high-touch regional brand strategy across the Triangle.
Acclaimed Laotian restaurant in Downtown Raleigh. Editorial photography and sensory short-form Reels capturing culinary craft.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. [Copy placeholder awaiting real asset]
High-touch regional social execution and localized community storytelling for the nation's premier quick-service brand.
[Representative results across retained partner engagements]
Turned dining patrons into brand advocates with authentic creator seeding and community DM architecture.
Lowered customer acquisition costs through thumb-stopping organic-style Reels deployed directly into performance ads.
Combined onsite lifestyle photography with hyper-targeted paid social and answer-engine optimization (AEO).
Carly Mask is Managing Partner, Creative Director, and Founder of Camp Digital. A Hearst Award-winning photographer who began her career at Apple in San Francisco, she spent a decade leading go-to-market teams at the intersection of travel, fashion, entertainment, and culture before building Camp Digital from the ground up. She collaborates with brands including Nike, Spotify, Rosewood Hotel Group, and P.F. Flyers to build strategy-led, social-first work that connects with real audiences. Carly holds a B.A. in Journalism and Mass Communication from UNC-Chapel Hill and lives in Downtown Raleigh with her husband and two boys, her favorite creative collaborators.
A bicoastal leadership team with a blend of in-house and agency experience.
No strategy department, no creative department. Everyone here owns both.